Sovereign Bank Encourages You to Swipe from Them!
Occupy THIS! Not since the vaunted Abbie Hoffman’s “Steal This Book” has an anti-marketing campaign had so much traction. By re-appropriating a word once commonly used to mean “steal” Sovereign Bank invites you to Swipe, Smile and Share. It’s as if looting finally gets its due… but not really.
Everyone loves the idea Robin Hood, unless it’s their stuff being stolen. So, to encourage more people to sign up with Sovereign, each time you buy something, you run the chance of getting something extra in return. Meet this young lass, who recently benefitted from this unique program.
Think of it as Easter eggs to encourage mass consumption. If more companies thought this way, we’d buy ourselves right out of the recession. How about it, 99%ers?
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